Shatta Wale: Safo Newman’s managers ought to improve his appearance.

Diligent Dancehall musician Shatta Wale from Ghana has expressed dissatisfaction about the handling and management of Akokoa singer and rising star Safo Newman’s lack of investment in his appearance.

The On God hitmaker stated in a video obtained by Graphic Showbiz that it would have been ideal for Safo Newman’s team to develop his look and image before putting all of their effort into promoting his music.

Hear him say, “I expect his management, or whoever found him, to be responsible for his branding before putting him out there. They say there’s this new kid, Safo Newman. “But that is untrue; they will simply allow him to don a hat and drive him around for interviews.”

With the release of his debut song, Akokoa, last year, Safo Newman received enormous attention and praise from well-known musicians like Sarkodie.

It’s interesting to note that although his music has won over a lot of fans, it appears that his good looks haven’t won over many others.

Some critics feel that he lacks the “showbiz touch” and that he needs to improve in that area, which could support Shatta Wale’s worries.

It’s interesting to note that Safo Newman has worn a beanie—a tiny, form-fitting hat—every day since he first gained notoriety.

His affinity for these hats has grown to be an integral part of who he is.

In a recent interview with Graphic Showbiz, Safo Newman shared the meaning behind his headgear selection. He explained that donning a beanie was a way to express his appreciation to a supporter whose steadfast assistance had played a crucial role in his musical career. (See related article: Safo Newman’s reasoning for donning a beanie)