Standard Chartered uses a digitalised system to encourage confidence.

The road that Standard Chartered has adopted in its ongoing effort to improve its clients’ financial well-being through comprehensive and creative solutions may very well define the Ghanaian bancassurance industry.

According to the PWC 2015 Banking Survey study, comparatively few banks brought bancassurance into the Ghanaian market in 2014. According to the research, bancassurance is the partnership between banks and insurance providers that offers clients insurance services. It’s interesting to note that, even after ten years since Bancassurance was first introduced to the Ghanaian market, banks still view it as the same exceptional service.

However, Standard Chartered’s approach to Bancassurance and how it seamlessly integrates insurance services to give outstanding value, convenience, and an unrivaled product sets it apart and potentially creates a new trend.

Understanding that clients look for financial solutions that provide both investment opportunities and protection is the foundation of Standard Chartered’s bancassurance. In this sense, the Bancassurance product is specifically designed to meet this demand by fusing insurance with the special power of the bank to provide comprehensive financial management.

One of the main features of Standard Chartered Bancassurance is the idea of a single financial solution that makes clients’ lives easier. It gives a single, simple point of access for a varied selection of life and general insurance products, tailored to fit the particular needs of each client. This improves the effectiveness and efficiency of financial planning.

To make sure the suggested insurance products meet their financial goals and are affordable, Standard Chartered also performs a comprehensive financial requirements analysis for each customer. This guarantees that customers may attain their insurance objectives with ease and without jeopardising their entire financial security.

In order to assist clients in navigating the complexity of insurance, Standard Chartered guarantees that highly qualified Bancassurance specialists are available to provide individualised guidance. Customers can choose products that best fit their risk tolerance and financial objectives thanks to this, giving them the advantage of making well-informed selections.

Through the bank’s strong digital channels, such as the SC Mobile app and online banking platforms, Standard Chartered’s Bancassurance solution is also effortlessly integrated with clients’ current banking services. Through the bank’s digital platforms, this integration streamlines the payment of premiums, management of policies, and processing of claims. Customers can effortlessly maintain control over their insurance needs at all times and places by renewing their bancassurance straight through the mobile app.

Partnerships with reputable insurance companies that supply premium, client-worthy insurance products are essential to Bancassurance’s business operations.

As the banking industry develops to offer more complete financial solutions that safeguard and improve customers’ financial well-being, Standard Chartered’s ongoing innovation, development, and research guarantees that it stays one step ahead of the competition and is the go-to partner in securing a secure and prosperous future for its customers.

Source: Standard Chartered