The Grammy organizers have announced plans to expand globally into Africa.
The Recording Academy, which is responsible for the GRAMMY Awards, is on a journey to broaden its support of musicians worldwide.
The Academy has collaborated on a framework to strengthen the Academy’s presence and services in these quickly expanding music regions by signing agreements with Ministries of Culture and other stakeholders in the Middle East and Africa.
According to Harvey Mason Jr., CEO of the Recording Academy, “Music is one of humanity’s greatest natural resources,” thus this is exciting. “It is critical that the people who dedicate themselves to creating music have support, resources, and opportunities, no matter where they are from.”
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The Academy’s leaders have been visiting these areas over the last two years, taking part in listening sessions, attending high-level briefings, tours, and demonstrations, and getting direct knowledge from the government ministries and artists pushing innovation in these industries.
The Academy collaborates with the Rwanda Development Board (RDB), the Ministry of Sports, Arts, and Culture in South Africa, the Department of Culture and Tourism in Abu Dhabi for the United Arab Emirates (UAE), and the Ministries of Culture in Kenya, the Kingdom of Saudi Arabia (KSA), and Nigeria. MOUs have also been inked with the Ivory Coast and Ghana.
In line with our objective and through these partnerships, the Academy seeks to investigate a number of important projects, such as:
supporting and giving voice to musicians who are working at all levels by giving them a platform.
empowering artists with improved instruction. The Academy aims to offer educational programs and resources that are specially designed to meet the requirements of music creators in these areas through its online learning platform, GRAMMY GOTM.
creating fresh material that honors the vibrant burgeoning scenes and rich musical history of the Middle East and Africa.
improving assistance for current participants. All musicians will profit from cross-cultural learning, and the Recording Academy’s present and future members will gain a great deal from the organization’s presence in these quickly expanding music regions.
promoting robust intellectual property (IP) laws and safeguards for musicians.
boosting the music industry by working with partners to expand and fortify the Middle East and African creative economies.
The Academy will release a number of reports as the cornerstone of this program, showcasing the Academy’s analysis and understanding of various music markets.
Recording Academy President Panos A. Panay stated, “The Academy is committed to assisting music creators worldwide.” “Our expansion efforts into these fast-growing regions reflect our commitment to fostering a truly global music community, where creators at every stage of their careers and from every corner of the world have the resources and support they need to thrive.”
The Academy is celebrating the 25th anniversary of the Latin GRAMMY Awards® this year, and months after Seville hosted the Latin GRAMMY Awards, the first GRAMMY Awards show to be held abroad, this exploration of the Middle East and Africa is just the beginning of plans to support music creators abroad.