In November, TikTok will close its music streaming.
The international short-form video platform TikTok has announced that effective November 28, it would shut down TikTok Music globally.
There are only five countries where TikTok Music is currently available: Indonesia, Brazil, Australia, Singapore, and Mexico. It follows that the service will terminate in these nations.
Related Posts:
The decision was made, according to a report from musicbusinessworldwide.com, to enable TikTok to concentrate its efforts on its ‘Add To Music App’ function, which lets users save songs they find on the video platform to playlists on their favorite music streaming service.
Ole Obermann, TikTok’s global head of music business development, told MBW in a statement: “Hundreds of millions of track saves to playlists on partner music streaming services have already been made possible by our Add to Music App feature.
In order to further TikTok’s role in promoting even greater music listening and value on music streaming platforms, for the benefit of artists, songwriters, and the industry, we will be discontinuing TikTok Music at the end of November.
TikTok Music was formally launched in Indonesia and Brazil last summer and was licensed by all three major music labels.
The software was offered in these territories as a successor to TikTok’s parent business, ByteDance’s Resso, a long-running music platform.
Due to a license dispute between the two parties, the app was also released in October of last year in Australia, Singapore, and Mexico but did not include Universal Music’s recorded music catalog. TikTok’s problems with UMG have been handled.
TikTok users in more than 180 countries may access Spotify, Apple Music, and Amazon using the platform’s “Add to Music App” option.
According to TikTok, the firm is now in talks about collaborating on the “Add to Music App” with other music streaming subscription services.
TikTok revealed a startling statistic this week to show its ability to drive usage on third-party streaming platforms: more than a quarter (27%) of the Top 100 tracks in Germany from the previous year became viral on TikTok before becoming successful on the German singles chart. This information was provided by the ByteDance corporation.
